Political activism in social media (e.g. of Moscow, Ekaterinburg and Shies)

The purpose of the research is to study practice its manifestation in modern political process Russia, particular Moscow, Yekaterinburg and Shies, based on analysis scientific ideas about activism social networks. main methods work are comparative science approach, case-study content analysis. recent events shows that online technologies forms civic participation gaining great importance discourse. With advent Internet, approach an audience media space interaction have changed. There spontaneous emergence Internet Russia growth influence which were described. role activating citizenship was examined, channels / platforms (YouTube, telegram channels, etc.) their functions highlighted. It argued subsequent offline actions shaped by network structures as unique open any participant. A protest years that, at this stage developing civil society activism, has consolidated various segments locals around solving issues, contributes mobilization raises awareness protests. In some cases, agenda Russian can be formed mainly due activation masses digital environment. concluded short term because growing dissatisfaction with conventional participation, confrontation between authorities create a new reality Russia. Protest organized using previously not frequent, become very common politics years. practical significance lies area results make certain contribution development theoretical base researches activism.